Operators, not investors
We don’t invest in small businesses. We run them.
We step into founder-run companies as the operating team — de-risking the business, formalizing how it runs, and driving sales. The customer, the industry, and the model change from deal to deal. The outcome doesn’t.
4
Companies acquired or built since 2019
2
Founded by us from scratch, not bought
1
Realized exit — Pasadena Sporting Goods to BSN Sports
43
People at Comm-Fit’s Addison headquarters
The playbook
One repeatable playbook.
We’ve run the same play across commercial fitness, sanitation, athletic surfaces, and sporting goods. The businesses look nothing alike. The method is identical — and it’s what produces the outcome, deal after deal.
01
Step in.
We buy founder-operated businesses and take the operating seat — not a board seat. The founder’s instinct built something real; we take the controls.
Seth Gordon became Comm-Fit’s CEO on acquisition, 2019
02
De-risk.
We formalize the operation — systems, reporting, process, and a real management layer — so the business is durable and transferable, no longer a bet on one person in one chair.
New 37,500 sq ft headquarters, showroom, 43-person team
03
Grow.
Everything points at sales. New customers, new channels, new markets — we push the top line relentlessly, because growth is what compounds into value.
Our CEO scaled a prior company to $100M in sales, 7× profitability
04
Exit.
A de-risked, growing, institutional business is one a strategic or financial buyer wants. We build toward that moment — and we’ve reached it.
Pasadena Sporting Goods sold to BSN Sports, 2024
Any market
Our roots are in health and wellness. Our playbook isn’t.
The same method wins whether the buyer is a real estate developer, a multifamily operator, a city parks department, or a university athletics program. The customer changes. The business model changes. The suppliers change. We still find a way to win.
- Real estate developers
- Multifamily management
- Municipalities
- Colleges & universities
Portfolio
Four businesses. Nothing alike.
Commercial fitness, sanitation, athletic surfaces, and sporting goods — different customers, models, and suppliers. Same operating team. Same result.
Comm-Fit
Commercial fitness solutions — facility design, equipment, athletic flooring, and service support.
FLO Wellness
Commercial disinfection for fitness centers, offices, healthcare, and schools.
Fuzion Athletic Surfaces
Indoor and outdoor sports flooring — vinyl, rubber, urethane, turf, and hardwood.
Pasadena Sporting Goods
High-performance sporting equipment, apparel, and team uniforms.
For capital partners
The team you’d have to build anyway.
Some of the best businesses are the hardest to underwrite — founder-run, informal, dependent on one person in one chair. That is exactly the gap we close. We step in as the operating team, institutionalize the business, and grow it — and we put our own capital in alongside yours.
Deals that don’t pencil on their own become deals worth backing.
What we look for
A short list, honestly held.
We care more about the situation than the sector. If this sounds like your business — or a deal you’re weighing — we should talk.
The situation
Founder-operated
Businesses shaped by their founder and ready for a professional operating layer. Owner transitions, family businesses, and management buyouts.
The upside
Room to grow sales
A real customer base and a product that works, where focused selling and new markets can move the top line.
The sector
Rooted in health & wellness
Where we have the deepest operating experience — though the playbook has proven it travels well beyond it.
The partnership
We co-invest
We put our own capital to work alongside founders and capital partners. Skin in the game, every time.
News
What we’ve been doing.
Get in touch