March 3, 2025
Pasadena, TX
Sethica Ventures Announces Sale of Pasadena Sporting Goods Facility
Sethica Ventures has successfully completed the sale of the building located at 115 E. Pasadena Freeway in Pasadena, Texas, previously home to Pasadena Sporting Goods (PSG). This transaction marks the next step in Sethica Ventures’ strategic approach to investing in and optimizing businesses within the sports and fitness industry.
Following the acquisition and successful management of PSG, Sethica Ventures facilitated its sale to BSN Sports in July 2024. The sale of the Pasadena facility further streamlines the company’s portfolio, allowing Sethica Ventures to focus on new opportunities that align with its long-term vision of driving growth and innovation across its businesses.
“The sale of the Pasadena Sporting Goods facility represents the successful execution of our investment strategy—identifying strong business opportunities, optimizing operations, and positioning assets for long-term success,” said Myles Siegel, Vice President of Sethica Ventures. “We remain committed to seeking and developing businesses that create lasting value in the fitness and sporting goods industry.”
As Sethica Ventures continues to expand its reach, the company remains focused on acquiring and supporting innovative businesses that enhance communities and deliver best-in-class products and services.
November 4, 2024
Dallas, TX
Addison Economic Development: Business Spotlight
On Friday, October 18, the Addison Economic Development team visited
Comm-Fit, a leading provider of fitness facility solutions based in Addison.
The team met with Seth Gordon, CEO and Owner, along with Gary Wolf,
VP of Special Events, to discuss Comm-Fit’s recent expansion and
continued success in the fitness solutions industry.
Headquartered in
Addison since 2010, Comm-Fit supports fitness facilities of all types,
providing design, equipment, flooring, disinfection, service, and installation
primarily for corporate facilities and commercial residential communities.
Their newly acquired 37,500-square-foot space will soon feature a stateof-the-art display showcasing their innovative products and designs.
Comm-Fit has grown into a national leader in fitness facility solutions,
supporting clients in creating first-class fitness environments. Their
success has established them as a key contributor to Addison’s thriving
business community, employing 43 people locally.
The recent relocation and expansion of their headquarters in Addison
marks a significant milestone for Comm-Fit, reflecting their commitment to
growth and excellence in the industry. The visit underscored Comm-Fit’s
strong presence and future contributions to Addison’s economy, reinforcing
their role as a valued partner in the community.
July 31, 2024
Dallas, TX
Sethica Ventures Completes Sale of Pasadena Sporting Goods to BSN in Strategic Portfolio Optimization
Sethica Ventures, a premier investment firm specializing in health and wellness companies, today announced the successful sale of Pasadena Sporting Goods to BSN, a prominent leader in the sporting goods industry. This divestment marks a strategic milestone in Sethica Ventures’ ongoing portfolio optimization efforts.
The transaction, finalized in July 2024, supports Sethica Ventures’ long-term vision of concentrating resources on high-growth opportunities within the health and wellness sector. While the terms of the deal remain confidential, both companies are optimistic about Pasadena Sporting Goods’ future under BSN’s stewardship.
“This sale represents a mutually beneficial outcome for all involved,” said Seth Gordon, CEO of Sethica Ventures. “Pasadena Sporting Goods has been a valuable component of our portfolio, and we’re confident that BSN’s resources and expertise will strengthen its position in the market. This move enables us to refocus on expanding our core investments in the health and wellness space.”
Looking ahead, Sethica Ventures plans to actively pursue new investment opportunities aligned with its mission to develop a strong portfolio of health-focused businesses. The firm is particularly interested in innovative startups and established enterprises with significant growth potential in areas such as fitness technology, nutrition, and preventive healthcare.
“Our dedication to the health and wellness sector is stronger than ever,” Gordon added. “We’re excited about the opportunities on the horizon and look forward to sharing news of our latest ventures in the coming months.”
This sale highlights Sethica Ventures’ agility in adapting to market dynamics and reinforces its commitment to maximizing value for its investors. With a proven track record of identifying and supporting promising companies, Sethica Ventures remains well-positioned for ongoing success in the rapidly evolving health and wellness industry.
December 23, 2023
Addison, TX
Sethica Ventures Acquires New Headquarters for Comm-Fit, Elevating Customer Experience with State-of-the-Art Showroom
Sethica Ventures is proud to announce the acquisition of a new headquarters for Comm-Fit at 15700 Midway Road in Addison, Texas. This strategic investment marks a significant milestone in Comm-Fit’s growth, reinforcing its position as a leading provider of commercial fitness solutions.
The newly acquired building has undergone a complete interior transformation, designed to foster collaboration among team members while showcasing Comm-Fit’s extensive range of fitness equipment and flooring solutions. The reimagined space features open-concept workspaces, a modern showroom, and a dedicated indoor basketball and pickleball court, offering clients a hands-on experience with the latest innovations in commercial fitness.
“The acquisition of our new headquarters reflects our commitment to innovation, service, and the long-term growth of Comm-Fit,” said Seth Gordon, CEO of Sethica Ventures. “This facility not only enhances our ability to serve our clients but also demonstrates our vision for the future of commercial fitness spaces.”
Located in the heart of Addison, the new headquarters serves as a hub for product demonstrations, industry education, and customer engagement. By integrating real-world fitness applications into the showroom, Comm-Fit ensures that clients can experience the quality and performance of its products firsthand.
With this move, Comm-Fit continues to raise the bar in the fitness industry, solidifying its reputation as a trusted partner for businesses seeking cutting-edge fitness facility solutions.
June 6, 2022
Pasadena, TX
Sethica Ventures Acquires Pasadena Sporting Goods, Broadening Health and Wellness Offerings
Sethica Ventures, a leader in health and wellness, proudly announces its acquisition of Pasadena Sporting Goods, a respected retailer of sports equipment and team uniforms. This strategic move strengthens Sethica Ventures’ mission to provide comprehensive wellness solutions across all age groups and activity levels, from youth athletes to active aging adults.
This acquisition enhances Sethica Ventures’ health and wellness portfolio, which includes Comm-Fit, a trusted provider of fitness equipment and flooring solutions. By bringing Pasadena Sporting Goods into its family of brands, Sethica Ventures now offers a one-stop shop for fitness essentials, covering everything from athletic flooring and exercise equipment to sports gear and team uniforms.
“The acquisition of Pasadena Sporting Goods aligns perfectly with our vision to keep people moving,” said Seth Gordon, CEO of Sethica Ventures. “We’re excited to expand our offerings in a way that supports health and wellness at every stage of life, including the education space.”
With Pasadena Sporting Goods integrated into Sethica Ventures’ ecosystem, customers can expect increased convenience, quality, and variety. This acquisition not only broadens Sethica Ventures’ range of products but also strengthens its market presence in the sporting goods sector.
Sethica Ventures, widely known for the success of its Comm-Fit brand, is committed to providing top-tier fitness equipment and flooring solutions. Adding Pasadena Sporting Goods’ extensive selection of sports equipment and uniforms creates a holistic approach that meets the needs of individual fitness enthusiasts, sports teams, and fitness facilities alike.
“This acquisition opens up exciting opportunities for our customers and partners,” Gordon added. “By combining our expertise and resources, we’re not just expanding our product line – we’re empowering communities to embrace active, healthy lifestyles.”
September 15, 2021
Addison, TX
Fuzion Athletic Surfaces Launches to Redefine Multipurpose Sports Flooring
Sethica Ventures proudly announces the launch of Fuzion Athletic Surfaces, a premier provider of innovative specialty indoor and outdoor sports flooring solutions. Based in Addison, Texas, Fuzion Athletic Surfaces is committed to enhancing facility versatility, performance, safety, and sustainability while maximizing return on investment (ROI).
Specializing in the distribution and installation of multipurpose athletic surfaces, Fuzion serves a wide range of facilities, including gymnasiums, common areas, and outdoor recreation spaces. With an extensive product line and nationwide reach, the company sets itself apart through industry expertise and a client-focused approach.
“Launching Fuzion Athletic Surfaces is a natural extension of our commitment to delivering top-tier specialty sports flooring solutions. With our deep industry expertise and hands-on service approach, Fuzion empowers facilities to maximize performance, safety, and longevity in their athletic spaces. As part of the Sethica Ventures portfolio, Fuzion strengthens our ability to provide innovative, high-quality solutions that align with our mission of investing in businesses that enhance well-being and drive long-term value.”
Fuzion offers high-performance flooring solutions for both indoor and outdoor applications, designed to meet the diverse needs of modern sports and recreational activities. Prioritizing quality, the company emphasizes durability, safety, hygiene, and sustainability, utilizing recycled and recyclable materials wherever possible to support environmental responsibility.
April 20, 2020
Dallas, TX
Sethica Ventures Launches FloWellness: Transforming Hygiene Standards in Fitness Facilities
Sethica Ventures, a leader in health and wellness innovation, is thrilled to announce the launch of **FloWellness**, a new brand offering advanced disinfecting products and services uniquely designed for fitness facilities. This launch positions Sethica Ventures at the forefront of the growing fitness hygiene market, meeting the heightened demand for cleanliness and safety in gyms and wellness centers.
FloWellness stands as a transformative solution for fitness industry hygiene, providing a full suite of disinfecting products that help facility managers protect their members’ health while elevating hygiene standards. Seth Gordon, CEO of Sethica Ventures, emphasizes the brand’s relevance: “FloWellness represents a significant milestone. We’ve identified a crucial market need and created a solution that surpasses today’s hygiene expectations for fitness facilities.”
FloWellness Features and Benefits
- Enhanced Cleanliness – State-of-the-art disinfecting products effectively eliminate 99.9% of germs and bacteria common in fitness environments.
- Comprehensive Solutions – An extensive range of products and services simplifies hygiene management for facility managers.
- Tailored Hygiene Plan – Customized disinfection strategies meet the unique needs of different facility types and sizes.
With the global fitness industry valued at $96.7 billion in 2020 and projected to exceed $434 billion by 2028, the demand for specialized hygiene solutions is expected to grow substantially. FloWellness meets this demand, providing a future-focused approach to facility hygiene.
“FloWellness is not just a product line; it’s a commitment to raising cleanliness standards across the fitness industry,” added Jessica Gordon, Vice President of Marketing at Sethica Ventures. “We’re excited to invite investors to join us in redefining fitness facility hygiene with this pioneering approach.”
Sethica Ventures, known for its dedication to health and wellness innovation, continues to enhance public health through strategic advancements and new market entries.
September 8, 2019
Dallas, TX
Sethica Ventures Acquires Comm-Fit, Accelerating Innovation in Fitness Solutions
Sethica Ventures, a leader in health and wellness investments, proudly announces the acquisition of Comm-Fit, a top provider of commercial fitness equipment and services. This acquisition signals a bold new era of growth and innovation for Comm-Fit, further advancing its mission to promote healthier, active communities.
Seth Gordon, CEO of Sethica Ventures, will take on the role of CEO at Comm-Fit, leveraging his deep expertise in the health, wellness, sports, and entertainment sectors. Known for his success in scaling companies, Gordon is set to expand Comm-Fit’s reach and offerings to better serve a growing client base.
“I’m excited to lead Comm-Fit into its next phase,” Gordon shared. “Our vision is to enhance Comm-Fit’s strong foundation by expanding access to quality fitness solutions and driving impact in communities nationwide.”
Gordon’s career includes impressive achievements, such as serving as CEO of Signature Systems Group, where he grew revenues fivefold and improved profitability sevenfold. His entrepreneurial background and commitment to innovation make him an ideal leader for Comm-Fit’s next chapter.
Under Sethica Ventures and Gordon’s leadership, Comm-Fit aims to:
- Broaden its product and service offerings to meet diverse customer needs.
- Enhance customer experiences with advanced technology solutions.
- Explore new markets and foster strategic partnerships.
“We’re committed to more than just providing fitness equipment; we’re empowering healthier, active lifestyles,” Gordon added. “With expanded resources and an ambitious vision, we’re positioning Comm-Fit as a leading name in comprehensive fitness solutions.”
About Comm-Fit
Comm-Fit provides premier fitness equipment, athletic flooring, service, and sanitation solutions for multi-family housing, educational environments, corporate clients, and municipalities. Known for its dedication to quality and customer satisfaction, Comm-Fit supports healthier, more vibrant communities through innovative fitness solutions.